Project title: People, Planet, Palm
KTC has been instrumental in changing perceptions of palm oil through its People, Planet, Palm campaign.
Via trade, national and international PR campaigns, social media, podcasts, conferences, dedicated educational webinars and customer events on palm oil sustainability and EUDR, KTC has led industry conversations and supported them with real action:
- Switching to 100% RSPO-certified sustainable segregated palm oil across all products.
- Signing the Sustainable Palm Oil Manifesto.
- Launching the world’s first overtly pro-palm oil brand with RSPO-certified sustainable segregated palm oil.
KTC has also collaborated with partners, including the RSPO, Efeca, Daabon and Judith Murdoch Associates on comms and product development, creating a united front to change perceptions of palm oil for good.
Under the People, Planet, Palm campaign, KTC has generated dozens of pieces of coverage in trade, national and international media, positively influencing the conversation around palm oil and the RSPO across the UK and beyond.