Youth Leader in Sustainability Ambassadors to Become Accelerator for Environmental and Social Issues Education for Younger Generation

Jakarta, 20 June 2017 – The Roundtable on Sustainable Palm Oil (RSPO) has announced the appointment of three sustainability ambassadors from its “Youth Leader in Sustainability” programme that was launched in January 2017. The ambassadors are: Andrian Pranama from Universitas Komputer Indonesia, Dwi Saputri from Universitas Gadjah Mada and Nizar Nur Wicaksono from Universitas Gadjah Mada. All three ambassadors will be presented an opportunity to undergo internship and involve in sustainability campaign in RSPO, WWF-Indonesia, The Body Shop® and SINAR MEADOW for six months. During this period, all ambassadors will be equipped with knowledge on sustainability principles and implementation and have the chance to materialize their sustainability campaign.

“Youth Leader in Sustainability” programme is an ambassador seeking program by RSPO in collaboration with WWF-Indonesia, The Body Shop® and SINAR MEADOW. Launched in January 2017, the programme includes a series of activities including university roadshows, seminars, and a selection phase where all participants must complete a series of sustainability related tasks through Sustainability Quest application as well as a sustainability campaign idea video submission.

Tiur Rumondang, Director of RSPO Indonesia said “RSPO believes that the most efficient way to educate the younger generation is through a deeper audience engagement where messages exchanged among members of the group. We want to find leaders that will create more leaders through the creation of talented ambassadors'. We believe that this Youth Leader in Sustainability will bring positive outcome in increasing younger generation awareness and involvement for a more sustainable future.”

The first phase of “Youth Leader in Sustainability” saw 810 participating students from 58 universities nationwide. Seven finalists from Jakarta, Bandung and Yogyakarta were selected to join the second phase of competition (final round) in Jakarta. The final round included a series of workshops, mentoring, idea presentation and interview sessions.

The Youth Leader in Sustainability ambassador was selected based on criteria of being passionate and committed to leading the change towards a more sustainable lifestyle and the ability to influence public towards sustainability initiative through measurable and feasible campaign program.

During the press conference, Arnold Sitompul, Director of Conservation WWF-Indonesia explained “The number of participants in this program reflected the enthusiasm of Indonesian younger generation to become a sustainability campaign ambassador. These appointed ambassadors will be directly involved in running WWF-Indonesia consumer related campaign during their internship. One of the campaigns is “Buy Good” (Beli Yang Baik) which encourages Indonesian consumers to wisely choose the goods they purchase and and pay attention on whether they are produced in a sustainable manner.”

Rika Anggraini, GM of Corporate Communications The Body Shop® Indonesia said “We are very excited to mentor this Youth Leader in Sustainability ambassadors. We are keen to equip them with deeper understanding on sustainable business practice and its impact to the business. We hope that they will carry these valuable lessons as they grow to become responsible business practitioner in the future.”

Payaman Pandiangan. MP, Head Quality Management – HSE Dept Sinar Meadow International Indonesia said “Sinar Meadow has over 25 years of proven track record as sustainable palm oil based fat and oil manufacturer. We will show this Youth Leader in Sustainability ambassadors how to implement sustainability principles in production and how consumers can distinguish products that are produced in sustainable manner.” 

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About RSPO www.rspo.org

In response to the urgent and pressing global call for sustainably-produced palm oil, the Roundtable on Sustainable Palm Oil (RSPO) was formed in 2004 with the objective of promoting the growth and use of sustainable oil palm products through credible global standards and engagement of stakeholders. The seat of the association is in Zurich, Switzerland, while the secretariat is currently based in Kuala Lumpur with satellite offices in Jakarta, London and Beijing.

RSPO is a not-for-profit association that unites stakeholders from seven sectors of the palm oil industry – oil palm producers, palm oil processors or traders, consumer goods manufacturers, retailers, banks and investors, environmental or nature conservation NGOs and social or developmental NGOs – to develop and implement global standards for sustainable palm oil.

About WWF-Indonesia & “Beli Yang Baik” Campaign

WWF-Indonesia is an Independent national conservation organization and is a part of WWF global network, WWF work in Indonesia began in 1962 with research on Javan Rhino in Ujung Kulon and currently WWF-Indonesia is actively working in 30 field areas spreading across 17 provinces from Aceh to Papua. WWF-Indonesia is supported by 500 staffs and collaborates with government, local communities, private sector, NGOs, civil society and public in general. From 2006 to 2013, WWF-Indonesia is accountable to its 64.000 Supporters who provide their support through various fundraising program initiated by WWF in Indonesia.

‘Beli Yang Baik’ is a consumer campaign initiated by WWF-Indonesia since June 2015 with an objective to encourage change in consumer behaviours to become more responsible and sustainable. Through this campaign WWF-Indonesia is calling out to consumers to begin change from each self by: 1) choosing products with ecolabels that ensures the product is coming from sustainable sources and responsible practices, 2) demand retailers and producers to provide ecolabeled products in the market, 3) use a Consumer Guide actively before making a purchase, 4) choose products with environment-friendly technologies that saves more energy and are less wasteful.

To learn more about WWF-Indonesia and ‘Beli Yang Baik’ campaign, please visit www.wwf.or.id.

About The Body Shop®

Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop® is a global beauty brand. The Body Shop® seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. The Body Shop® pioneered the philosophy that business can be a force for good and after being acquired by L’Oréal in 2006, it is scaling up its vision. The Body Shop® has more than 3,000 stores in more than 60 countries.

In 2016, The Body Shop® launched Commitment, Enrich Not Exploit ™ as new global CSR strategy that will underpin all aspects of company operation and supports the mission of The Body Shop® to be the world’s most ethical and sustainable global business. The Commitment is divided into three pillars, which are enrich our people, enrich our products and enrich our planet. The Body Shop® has specific and measurable targets in 2020 so as to make this business has a responsibility to achieve it.

The Body Shop® started to operate in Indonesia on 1992 under PT. Monica HijauLestari. Currently The Body Shop® has spread throughout Indonesia with the presence of 149 stores and you can also shop online through www.thebodyshop.co.id. Detail information of The Body Shop® can be found in social media Facebook Fan Page: The Body Shop Indonesia, Twitter and Instagram @thebodyshopindo and Youtube channel The Body Shop Indonesia.

About SINAR MEADOW

SINAR MEADOW has been operating in Indonesia as a Joint Venture Company between Sinar Mas Group – Indonesia and Goodman Fielder – Australia since 1990. From the Capital City of Indonesia, Jakarta, we manufacture Palm Oil based quality and sustainable; mainly Margarine, Shortening, Frying Fats, Specialty Fats and Cooking Oil products.

We distribute those products for both local and international markets within Asia, up to Middle East and the Pacific Region.

It is our commitment to build and develop successful partnership by serving a wide range of Indonesian and International Food Manufacturers (e.g. biscuit, snack & confectionery), Bakeries, Hotels, Restaurants, Professional Caterings, Food Ingredient Manufacturers (e.g. processed cheese, chocolate filling and compound), and Bakery Ingredient Stores.

With over 25 years of solid experience in the industry, we have proven our credibility as Indonesian leading manufacturer of high quality edible fats & oils products.