Dan Cake Portugal SA, commonly known as Dan Cake, is a Portuguese company founded in 1978 whose core business is the development, production and sale of crackers, biscuits, toasts and conservation cakes. Brand always present in the minds of the Portuguese population, Dan Cake is known nationally and internationally for its range of products. Internationally, Dan Cake is the brand for Portuguese-speaking countries (except East Timor), existing the brand Danesita for the other countries. In addition to its brands, Dan Cake also has a significant portion of sales to third-party trademarks, retailers and co-packers, such as Lidl, Aldi, carrefour, Dia, Sonae, Jernimo Martins, Edeka, Barilla, Brioche Pasquier, Achener Printen - Henry Lambertz. The main markets are European which the main countries are Germany, Spain, France and Italy. In recent years, Dan Cake won new markets such as Latin America, Asia, Middle East, and now Dan cake is present in about 80 countries on five continents, with exports in 2010 represented 73% of total sales. The value of turnover was 65 million? in 2010. Dan Cake has to offer a very broad portfolio of products: Butter Cookies, crackers, swiss-roll and family cakes, Cupcakes, Muffins and Magdalene, cookies and biscuits, croissants, popcorn, Wafels, lady fingers and snacks. These represent a significantly different volume of sales, representing the family of Butter Cookies and family cakes 50% of sales. The company has two sites in Coimbra and in Povoa de Santa Iria, a total of 20 production lines. In the production departament we have about 70% of the 600 total employes. Dan Cake aims to develop and produce safe food products with the best quality, favoring the use of natural ingredients, of national origin, investing on innovation and continuous improvement as the way of affirming the Portuguese market and enhance the penetration international markets, ensuring the satisfaction of its customers and consumers. The commercial vision of the company needed to sustainability practices is combined with active social responsibility, environmental and legal requirements.